Video Monitoring Services Report
[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview;
T=Teaser; TZ=Teased Segment; V=Visual

Client: Dune Margin Probe
Television Coverage
02/24 through 02/26.


Originating Station

WCBS News at 5:00 PM         
WCBS-TV CH 2 (CBS) New York     
    
02/24/2009        04:00 PM - 05:00 PM              
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:25:20 TZ; Tumor: The new MarginProbe tool could help breast cancer patients choose between mastectomy and lumpectomy.
I; Patient talked about lumpectomies. V; Surgery scenes. I; Dr. Susan Boolbol, Beth Israel Medical Center, talked about the tool’s
uses. V; Dune Margin Probe, which tests tumors in the operating room. 00:26:50.


Affiliated Stations

1. KCAL 9 News At 4:00 PM        DMA: 2
KCAL-TV CH 9 (IND) Los Angeles     
    
02/25/2009        04:00 PM - 05:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:40:26 TZ; New Tool: A new tool allows doctors to remove all the cancerous breast tissue during a single lumpectomy. V;
surgery. I; Dr. Susan Boolbol of Beth Israel Medical Center says half of the women who have lumpectomies usually have to have
another operation to remove more. 00:41:22
.
2. KCAL 9 News At 2:00 PM        DMA: 2
KCAL-TV CH 9 (IND) Los Angeles         
02/25/2009        02:00 PM - 03:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:57:17 TZ; Health: Breast cancer treatment featured. I; Patient talked about treatment. I; Dr. Susan Boolbol, Beth Israel Med Ctr,
talked about lumpectomy reincision rates. V; Dune Margin Probe, tests tumor in operating room. Karen Brown reporting. 00:59:11
.
3. KCAL 9 News At 12:00 Noon        DMA: 2
KCAL-TV CH 9 (IND) Los Angeles         
02/25/2009        12:00 PM - 01:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:46:16 TZ; Cancer: A new device has been developed to treat women with breast cancer. The device lessens the chance that a
lumpectomy will have to be repeated. I; Cheryl Victor, breast cancer patient, says she opted for a lumpectomy. I; Susan Boolbol,
Dr, Beth Israel Medical Center, says lumpectomy surgeries often have to be repeated later. The first clinical trial was done in
Israel, and it hasn’t yet been approved in the US. V; Medical scenes. Karen Brown reporting. 00:48:09
.
4. CBS 2 News At 5:00 PM        DMA: 3
WBBM-TV CH 2 (CBS) Chicago         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:17:13 TZ; Breast Cancer: A new tool could eliminate repeat breast cancer surgeries. V; Video of a surgery using the probe. I;
Dr. Susan Boolbol, Beth Israel Medical Center, talks about how the tool allows doctors to remove extra cancer cells. The probe
could approved by the FDA by 2010. 00:17:54
.
5. CBS 11 News At Five        DMA: 5
KTVT-TV CH 11 (CBS) Dallas/Fort Worth         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:25:20 TZ; Tumor: A new tool could help breast cancer patients choose between mastectomy and lumpectomy. I; Patient
talked about lumpectomies. V; Surgery scenes. I; Dr. Susan Boolbol, Beth Israel Medical Center, talked about the tool’s uses. V;
Dune Margin Probe, which tests tumors in the operating room. 00:26:50
.
6. CBS 5 Eyewitness News At 6 PM        DMA: 6
KPIX-TV CH 5 (CBS) San Francisco         
02/25/2009        06:00 PM - 07:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:26:20 Breast Cancer: A new device has been developed to treat women with breast cancer. The device lessens the chance
that a lumpectomy will have to be repeated. I; Cheryl Victor, breast cancer patient, says she opted for a lumpectomy. V; Medical
scenes. I; Susan Boolbol, Dr, Beth Israel Medical Center, says lumpectomy surgeries often have to be repeated later. The first
clinical trial was done in Israel, and it hasn’t yet been approved in the US. Dr Kim Mulvihill reporting. 00:29:20
.
7. CBS 46 News At 4:00        DMA: 8
WGCL-TV CH 46 (CBS) Atlanta         
02/25/2009        04:00 PM - 05:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:51:29 TZ; Breast: A new tool could help breast cancer patients choose between mastectomy and lumpectomy. V; Surgery
scenes. V; Dune Margin Probe, which tests tumors in the operating room. I; Dr. Boolbol, Beth Israel Medical Center, talked about
the tool’s uses. 00:52:10
.
8. 9 News Now Tonight        DMA: 9
WUSA-TV CH 9 (CBS) Washington, DC         
02/25/2009        07:00 PM - 07:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:16:01 Living Well: There is a new tool that doctors are using to treat women with Brest Cancer. I; Cheryl Victor, Breast Cancer
Patient, talks about her lumpectomy that she had done. I Dr. Susan K Boolbol, Beth Israel Medical Center, talks about the
reinsertion rate, says that if this tool can determine if there are cancer cells then we can remove more of the tissue then. V; The
Dune Margin Probe. The Maker of the Dune Margin Probe says that the data was collected and sent to the FDA and could be
approved by 2010. 00:18:06
.
9. CBS 5 News At 5        DMA: 12
KPHO-TV CH 5 (CBS) Phoenix         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:26:29 Breast Cancer: Breast cancer patients have the option of mastectomy of lumpectomy, but a new tool called the Dunn
Margin Probe tests tumors while the patient is still in the OR. V; Tool being used in surgery. I; Dr. Susan Boobol, Beth Israel Med.
Center, said if this tool can consistently tell us if there are cancer sells, they can remove extra tissue then. The tool is being tested
at 11 hospitals and does not have Food and Drug Administration approval. 00:27:04
.
10. Local 6 News @ 5:30        DMA: 19
WKMG-TV CH 6 (CBS) Orlando         
02/25/2009        05:30 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:14:06 TZ; Cancer Surgery: A new tool will allow doctors to better remove cancerous breast tissue. I; patient says she chose to
have a lumpectomy. V; surgery. I; Dr. Susan K. Boolbol of Beth Israel Medical Center says nearly half of women return to the
operating room after a lumpectomy. V; margin probe. Karen Brown reporting. 00:16:03
.
11. Eyewitness News At 5:00 PM        DMA: 30
WFSB-TV CH 3 (CBS) Hartford/New Haven         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:28:54 Breast Cancer: Mastectomy and Lumpectomy treatments with breast cancer are talked about as a new tool in the fight is
discussed. I; Cheryl Victor talking about getting her lumpectomy. I; Dr. Susan K. Boolbol, Beth Israel Medical Center, talking about
treating cancer with lumpectomy and talks about a new tool. V; Breast Cancer surgery. Karen Brown reporting. 00:30:51
.
12. 10:00 PM News        DMA: 34
WKRC-DT2 CH 31 (CW) Cincinnati         
02/25/2009        10:00 PM - 10:30 PM                  

[CC] 00:16:50 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:19:50
.
13. News 2 At 5:00        DMA: 46
WFMY-TV CH 2 (CBS) Greensboro/Winston-Salem         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:25:59 But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if
cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel
Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that
they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the job done the first time
around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If
this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News
NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the
United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:28:59
.
14. NewsChannel 3 At 4:30 PM        DMA: 48
WREG-TV CH 3 (CBS) Memphis         
02/25/2009        04:30 PM - 05:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:16:04 Breast cancer patients facing a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:19:04
.
15. NewsChannel 32 5:00 Report        DMA: 50
WLKY-TV CH 32 (CBS) Louisville         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:26:04 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:29:04
.
16. WKRG 5 News At 5        DMA: 60
WKRG-TV CH 5 (CBS) Mobile/Pensacola         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:24 Breast cancer patients facing a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:27:24
.
17. NewsCenter 7 At 5:30        DMA: 64
WHIO-TV CH 7 (CBS) Dayton         
02/25/2009        05:30 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:54 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:27:54
.
18. WNEM-5 News At 5:30        DMA: 66
WNEM-TV CH 5 (CBS) Flint/Saginaw/Bay City         
02/25/2009        05:30 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:30:50 Breast cancer patients facing a daunting choice ---mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. When Cheryl Victor was diagnosed with breast
cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:33:50
.
19. News Channel 8 This Morning        DMA: 71
KCCI-TV CH 8 (CBS) Des Moines/Ames         
02/26/2009        05:00 AM - 06:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:52 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:27:52
.
20. News Channel 8 At Ten        DMA: 71
KCCI-TV CH 8 (CBS) Des Moines/Ames         
02/25/2009        10:00 PM - 10:35 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:25:09 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:28:09
.
21. KGMB9 News At Five        DMA: 72
KGMB-TV CH 9 (CBS) Honolulu         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:13 Breast cancer patients facing a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:26:13
.
22. News 22        DMA: 89
WSBT-TV CH 22 (CBS) South Bend/Elkhart         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:46 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:26:46
.
23. 11 News At 4:00        DMA: 91
KKTV-TV CH 11 (CBS) Colorado Springs/Pueblo         
02/25/2009        04:00 PM - 04:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:56 Breast cancer patients facing a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:26:56
.
24. NewsChannel 11 At 5:00        DMA: 92
WJHL-TV CH 11 (CBS) Tri-Cities         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:02 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:26:02
.
25. Channel 3 News At 6        DMA: 93
WCAX-TV CH 3 (CBS) Burlington/Plattsburgh         
02/25/2009        06:00 PM - 07:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:35:50 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:38:50
.
26. News 10 This Morning        DMA: 94
KWTX-TV CH 10 (CBS) Waco/Temple         
02/26/2009        05:30 AM - 06:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:15:50 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:18:50
.
27. News 10 At 5        DMA: 94
KWTX-TV CH 10 (CBS) Waco/Temple         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:20:50 Breast Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:23:50
.
28. 10-11 This Morning        DMA: 106
KOLN-TV CH 10 (CBS) Lincoln/Hastings/Kearney         
02/26/2009        06:00 AM - 07:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:18 Breast cancer patients are facing a daunting choice: Mastectomy or lumpectomy. For many, it’s a difficult decision.
While the lumpectomy is less invasive, surgeons often end up operating more than once. CBS’ Karen Brown shows us a new tool
that could help doctors get all of the cancer the first time. Cheryl Victor, breast cancer patient 00:04-00:10dr. Susan K. Boolbol,
Chief of Breast Surgery, Beth Israel Medical Center 00:24-00:33Karen Brown, CBS News, NYC 00:51-01:04trt: 1:35(Pkg script) Nat
Sot-”How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-
Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a
lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near
the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-
excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs
to go back to the operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin
Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently
tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical
trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being
tested on 700 patients at 14 hospitals across the country. 00:27:18
.
29. CBS 3 Springfield News At 6:00        DMA: 111
WSHM-TV CH 3 (CBS) Springfield/Holyoke, MA         
02/25/2009        06:00 PM - 06:30 PM                  

[CC] 00:24:19 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:27:19
.
30. CBS 2 Eyewitness News At 4        DMA: 112
KBCI-TV CH 2 (CBS) Boise         
02/25/2009        04:00 PM - 04:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:15:15 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:18:15
.
31. News 12        DMA: 115
WRDW-TV CH 12 (CBS) Augusta         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:25:23 Anyone with cancer wants to beat it with as little pain as possible. Now, there is a new tool used in surgery for breast
cancer patients that is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed
with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because
a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is
sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:28:23
.
32. 12 News At 5        DMA: 121
KCOY-TV CH 12 (CBS) Santa Barbara/Santa Maria/San Luis Obispo         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:27:27 Breast cancer patients facing a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:30:27
.
33. NewsChannel 8 This Morning        DMA: 127
WKBT-TV CH 8 (CBS) La Crosse/Eau Claire         
02/26/2009        05:30 AM - 06:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:19:40 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:22:40
.
34. News 7 At 5        DMA: 135
WSAW-TV CH 7 (CBS) Wausau/Rhinelander         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:19:15 Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:22:15
.
35. KRCG News Nightside        DMA: 137
KRCG-TV CH 13 (CBS) Columbia/Jefferson City         
02/25/2009        10:00 PM - 10:35 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:47 Many breast cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Anyone with cancer wants to beat it with as little
pain as possible. Now, there is a new tool used in surgery for breast cancer patients that is less invasive, and could help doctors get
all of the cancer the first time. When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-
Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a
lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near
the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-
excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs
to go back to the operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin
Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently
tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical
trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being
tested on 700 patients at 14 hospitals across the country. 00:27:47
.
36. Live At Five        DMA: 138
WIBW-TV CH 13 (CBS) Topeka         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:19:20 Karen Brown shows us a new tool that could help doctors get all of the cancer the first time. (Nat sot) “Post op
recovery was good? Perfect.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl
Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy
comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or
the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate
varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to
the operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the
tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there
cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel
showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on
700 patients at 14 hospitals across the country. 00:22:20
.
37. Live At Five        DMA: 141
KFDM-TV CH 6 (CBS) Beaumont/Port Arthur         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:11:40 Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:14:40
.
38. KOAM Morning News        DMA: 148
KOAM-TV CH 7 (CBS) Joplin/Pittsburg         
02/26/2009        05:30 AM - 06:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:27:20 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:30:20
.
39. KOAM News At Five        DMA: 148
KOAM-TV CH 7 (CBS) Joplin/Pittsburg         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:12:48 Breast Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:15:48
.
40. KMEG News Sunrise        DMA: 149
KMEG-TV CH 14 (CBS) Sioux City         
02/26/2009        05:00 AM - 06:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:46:04 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:49:04
.
41. KMEG News Nightcast        DMA: 149
KMEG-TV CH 14 (CBS) Sioux City         
02/25/2009        10:00 PM - 10:35 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:13 Now, there is a new tool used in surgery for breast cancer patients that is less invasive, and could help doctors get
all of the cancer the first time. When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-
Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a
lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near
the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-
excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs
to go back to the operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin
Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently
tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical
trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being
tested on 700 patients at 14 hospitals across the country. 00:26:13
.
42. News 10 This Morning        DMA: 152
WTHI-TV CH 10 (CBS) Terre Haute         
02/26/2009        06:00 AM - 07:00 AM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:47:05 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:48:04
.
43. News Channel 3 At 5PM        DMA: 154
KIMT-TV CH 3 (CBS) Rochester/Mason City/Austin         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, transcript

[CC] 00:25:09 Breast Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:28:09
.
44. 59 News At 5        DMA: 155
WVNS-TV CH 59 (CBS) Bluefield/Beckley/Oak Hill         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:09 When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --the
patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about
20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the operating
room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor in the
operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells
we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe
reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at 14
hospitals across the country. 00:27:09
.
45. Eye On Dakota 5 O’Clock News        DMA: 158
KXMC-TV CH 13 (CBS) Minot/Bismark         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, transcript

[CC] 00:18:37 Breast Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:21:37
.
46. Channel 3 Eyewitness News        DMA: 162
KIDK-TV CH 3 (CBS) Idaho Falls         
02/25/2009        05:00 PM - 05:30 PM                  
Available formats: QuickView, transcript

[CC] 00:24:49 Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr.
Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands,
half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the
job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table.
( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge,
Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet
approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:27:49
.
47. KPAX News At 10        DMA: 166
KPAX-TV CH 8 (CBS) Missoula         
02/25/2009        10:00 PM - 10:35 PM                  
Available formats: QuickView, transcript

[CC] 00:25:19 Breast cancer daunting choice --mastectomy or lumpectomy. It’s a difficult decision. While the lumpectomy is less
invasive, surgeons often end up operating more than once. Now, there is a new tool used in surgery for breast cancer patients that
is less invasive, and could help doctors get all of the cancer the first time. When Cheryl Victor was diagnosed with breast cancer,
she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you
still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab
and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth
Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman
that they are operating on needs to go back to the operating room.” But a new tool may help surgeons get the job done the first
time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr.
Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen
Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved
here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:28:19
.
48. CBS19 News At Five        DMA: 183
WCAV-TV CH 19 (CBS) Charlottesville         
02/25/2009        05:00 PM - 06:00 PM                  

[CC] 00:33:08 In tonight’s Health Watch--Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult
decision. While the lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new
tool that could help doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor
was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was
grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor
is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more
surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about 20 percent to 50 percent. So
in some hands, half of every woman that they are operating on needs to go back to the operating room.” But a new tool may help
surgeons get the job done the first time around. The Dune Margin Probe tests the tumor in the operating room, while the patient is
still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer cells we can actually remove extra tissue
then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the probe reduced repeat surgeries by 56
percent. Not yet approved here in the United States, it is now being tested on 700 patients at 14 hospitals across the country. 00:
36:08
.
49. News Source 8 First Edition        DMA: 204
WAGM-TV CH 8 (CBS) Presque Isle         
02/25/2009        05:30 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:23:01 Karen Brown shows us a new tool that could help doctors get all of the cancer the first me. Pkg script) (nat sot) “Post
op recovery was good? Perfect.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-
Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a
lumpectomy comes the risk of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near
the edge --or the margin --the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-
excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs
to go back to the operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin
Probe tests the tumor in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently
tell us, are there cancer cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical
trial in Israel showed the probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being
tested on 700 patients at 14 hospitals across the country. 00:26:01
.
50. Channel 11 News At 11         DMA: 208
WBKB-TV CH 11 (CBS) Alpena         
02/25/2009        11:00 PM - 11:35 PM                  
Available formats: QuickView, transcript

[CC] 00:12:02 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. ( Sot-Dr. Boolbol): “If this tool can consistently tell us, are there cancer
cells we can actually remove extra tissue then.” (Bridge, Karen Brown CBS News NYC) “The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. 00:15:02

51. Ohio This Morning        DMA: 17
Ohio News Network (---) Cleveland/Akron         
02/26/2009        06:00 AM - 07:00 AM                  

00:15:06 TZ; Breast cancer surgery tool: A new breast cancer surgery tool face a hard choice about whether or not to have a more
invasion surgery. I; Cheryl Victor, Breast cancer patient, Comments on preferring a lumpectomy. V; Surgery being performed. I; Dr.
Susan Boolbol, Beth Israel Medical Center, Comments on the number of woman who often have to have subsequent surgeries and
talks about the potential benefits of the new tool. The Dune Margin Probe tests the tumor in the operating room. Karen Brown of
CBS News reports. 00:17:08
..
52. News 12 At Noon        DMA: 86
WDEF-TV CH 12 (CBS) Chattanooga/Cohutta         
02/26/2009        12:00 PM - 12:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:20:45 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
The dune margin probe tests the tumor in the operating room, while the patient is still on the table. (Sot-Dr. Boolbol): “If this tool
can consistently tell us, are there cancer cells we can actually remove extra tissue then.” The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. Dr. Boolbol used the margin probe on handheld device. 00:23:45
.
53. The News At 5 PM        DMA: 96
WTOC-TV CH 11 (CBS) Savannah         
02/26/2009        05:00 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:27:19 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
The dune margin probe tests the tumor in the operating room, while the patient is still on the table. (Sot-Dr. Boolbol): “If this tool
can consistently tell us, are there cancer cells we can actually remove extra tissue then.” The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. Dr. Boolbol used the margin probe on handheld device. 00:30:19
.
54. Channel 2 News 5:30 PM        DMA: 108
KTVN-TV CH 2 (CBS) Reno         
02/26/2009        05:30 PM - 06:00 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:21:06 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
00:24:06
.
55. 9/10 News At Noon        DMA: 117
WWTV-TV CH 9 (CBS) Traverse City/Cadillac         
02/26/2009        12:00 PM - 12:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:27:35 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
The dune margin probe tests the tumor in the operating room, while the patient is still on the table. (Sot-Dr. Boolbol): “If this tool
can consistently tell us, are there cancer cells we can actually remove extra tissue then.” The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. Dr. Boolbol used the margin probe on handheld device. 00:30:35
.
56. NewsChannel 8 At Noon        DMA: 127
WKBT-TV CH 8 (CBS) La Crosse/Eau Claire         
02/26/2009        12:00 PM - 12:30 PM                  
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:21:49 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
The dune margin probe tests the tumor in the operating room, while the patient is still on the table. (Sot-Dr. Boolbol): “If this tool
can consistently tell us, are there cancer cells we can actually remove extra tissue then.” The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. Dr. Boolbol used the margin probe on handheld device. 00:24:49
..
57. First News At Noon         DMA: 161
KXII-TV CH 12 (CBS) Sherman/Dennison         
02/26/2009        12:00 PM - 12:30 PM                  
Available formats: QuickView, transcript

[CC] 00:14:07 Breast cancer patients face a daunting choice: mastectomy or lumpectomy. While the lumpectomy is less invasive,
surgeons often end up operating more than once. But in tonight’s Health Watch, a new tool that could help doctors get all of the
cancer the first time. “How are you feeling? Fine.” When Cheryl Victor was diagnosed with breast cancer, she chose to have a
lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a lumpectomy you still have your
breast!” But, with a lumpectomy comes e risk of more surgery. When a tumor is removed it is sent to a pathologist and if cancer is
found at or near the edge --or the margin --the patient must undergo more surgery. (Sot-Dr. Susan Boolbol, Beth Israel Medical
Center): “The re-excision rate varies from about 20 percent to 50 percent. So in some hands, half of every woman that they are
operating on needs to go back to the operating room.” But, a new tool may help surgeons get the job done the first time around.
The dune margin probe tests the tumor in the operating room, while the patient is still on the table. (Sot-Dr. Boolbol): “If this tool
can consistently tell us, are there cancer cells we can actually remove extra tissue then.” The first clinical trial in Israel showed the
probe reduced repeat surgeries by 56 percent. Not yet approved here in the United States, it is now being tested on 700 patients at
14 hospitals across the country. Dr. Boolbol used the margin probe on handheld device. 00:17:07

58. News Channel 8 At Ten        DMA: 71
KCCI-TV CH 8 (CBS) Des Moines/Ames         
02/25/2009        10:00 PM - 10:35 PM                  
                 
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:52 When Cheryl Victor was diagnosed with breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast
cancer patient): “Of course I was grateful, because a lumpectomy you still have your breast!” But with a lumpectomy comes the risk
of more surgery. When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --
the patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from
about 20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the
operating room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor
in the operating room, while the patient is still on the table. 00:27:52

59. 59 News At 5        DMA: 155
WVNS-TV CH 59 (CBS) Bluefield/Beckley/Oak Hill         
02/25/2009        05:00 PM - 05:30 PM                  
                 
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:09 When a tumor is removed it is sent to a pathology lab and if cancer is found at or near the edge --or the margin --the
patient must undergo more surgery. ( Sot-Dr. Susan Boolbol, Beth Israel Medical Center): “The re-excision rate varies from about
20 percent to 50 percent. So in some hands, half of every woman that they are operating on needs to go back to the operating
room.” But a new tool may help surgeons get the job done the first time around. The Dune Margin Probe tests the tumor in the
operating room, while the patient is still on the table. 00:27:09

60. Channel 3 Eyewitness News        DMA: 162
KIDK-TV CH 3 (CBS) Idaho Falls         
02/25/2009        05:00 PM - 05:30 PM                  
                 
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

[CC] 00:24:49 Cancer patients face a daunting choice: mastectomy or lumpectomy. It’s a difficult decision. While the
lumpectomy is less invasive, surgeons often end up operating more than once. Karen Brown shows us a new tool that could help
doctors get all of the cancer the first time. (Nat sot) “Post op recovery was good? Perfect.” When Cheryl Victor was diagnosed with
breast cancer, she chose to have a lumpectomy. ( Sot-Cheryl Victor, breast cancer patient): “Of course I was grateful, because a
lumpectomy you still have your breast!” But with a lumpectomy comes the risk of more surgery. When a tumor is removed it is sent
to a pathology lab and if cancer is found at or near the edge --or the margin --the patient must undergo more surgery. 00:27:49