COVID-19 EMAILER AND UMBRELLA CORONAVIRUS THEME
Subject Line: Keep Vulnerable Patients Safe with Mobile CT
Using CT in the ICU to image extremely sick and vulnerable patients distances them from the COVID-19 population being scanned in the Radiology Department. Additionally, mobile CT also can be deployed for exclusive scanning of coronavirus patients. However, the company is currently out of stock of the appropriate models. As a result, this campaign focuses on using mobile scanners for non-infectious patients but will be broadened later. It also introduces a concise and easy-to-understand global theme for the device’s benefits during the pandemic, which has been used in more general advertising.