Project Description

Fountain House People – Purposeful, Independent, Proud.

For a not-for-profit dedicated to helping people with mental illness and helping them integrate into society in
meaningful ways.


Fountain House is a non-profit with a wide range or programs serving people with mental illness. The organization wanted to cut through the stereotypes and prejudices that surround people with mental disabilities. They requested a simple, straightforward tag line that would present their clients as competent, often self-sufficient individuals with a range of abilities who deserved respect and should be judged as individuals.