GE Healthcare : Product Slogan

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    Project Description

    Two Views. One Vision. A Better Way to See Cancer.

    For an GE’s dual-modality PET/CT imaging system that superimposes two distinct anatomical medical imaging
    views to provide enhanced visualization of a disease.

    Background:

    GE Healthcare wanted to highlight the power of its new PET/CT imaging system to simultaneously acquire and display images of cancer and related diseases using two imaging technologies delivering superimposed images to create a single, more powerful picture of disease.

    The product slogan developed by HealthFlash for GE’s brochure reflected the unique capabilities of this device and hinted a the shared dedication of doctors to defeat the deadly disease as they sought a better way to fight cancer.