Project Description
Two Views. One Vision. A Better Way to See Cancer.
For an GE’s dual-modality PET/CT imaging system that superimposes two distinct anatomical medical imaging
views to provide enhanced visualization of a disease.
Background:
GE Healthcare wanted to highlight the power of its new PET/CT imaging system to simultaneously acquire and display images of cancer and related diseases using two imaging technologies delivering superimposed images to create a single, more powerful picture of disease.
The product slogan developed by HealthFlash for GE’s brochure reflected the unique capabilities of this device and hinted a the shared dedication of doctors to defeat the deadly disease as they sought a better way to fight cancer.
