McKesson : Product Slogan for the Medical Imaging market

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Project Description

Own the Imaging Lifecycle

For an IT application that aggregates and analyzes data from multiple applications across the healthcare enterprise.

Background:

As part of the project, McKesson wanted to create various branding elements that would capture the attention of various segments of its target audience.

This slogan was designed to appeal to Radiology Departments by positioning QUCS as an application that could allow them to track and control the medial images they create wherever they are in use throughout the medical environment.