McKesson : Product Slogan

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    Project Description

    Turning Information into Insight

    For an IT application that aggregates and analyzes data from multiple applications across the healthcare enterprise.

     

    Background:

    McKesson’s peerVue QICS is a complex IT product that integrates data from various healthcare IT applications and makes it available beyond the native application across the enterprise.

    The company sought to create a short tag line that would communicate the product’s value in a quick, provocative way.

    HealthFlash devised a memorable tag line, versatile enough to become the focal point of an advertising campaign and to grab attendee’s attention on a trade show booth.

    This slogan was a multi-faceted branding project. Other components of the campaign are showcased on pages that follow.