Background:

McKesson’s peerVue QICS is a complex IT product that integrates data from various healthcare IT applications and makes it available beyond the native application across the enterprise.

The company sought to create a short tag line that would communicate the product’s value in a quick, provocative way.

HealthFlash devised a memorable tag line, versatile enough to become the focal point of an advertising campaign and to grab attendee’s attention on a trade show booth.

This slogan was a multi-faceted branding project. Other components of the campaign are showcased on pages that follow.