McKesson : Product Tag Line

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Project Description

If Your Information Isn’t Flowing . . . QICS IT

For an IT application that aggregates and analyzes data from multiple applications across the healthcare enterprise.

Background:

As part of its messaging program, McKesson also sought an attention-getting tag line to serve as a call to action for to generate customer inquiries. HealthFlash delivered a concept that generated strong enthusiasm thorughout the company.

The tag line also has been used to represent the product on the trade show booth and in numerous other applications.