Resonance Technology : Product Branding

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    Project Description

    Pleasing Patients. Powering Profits.

    Umbrella slogan for product line.

    CinemaVision, SereneSound

    Product names for a line of entertainment systems – including video and audio only – that are compatible with a
    magnetic, MRI environment.

    Background:

    A major player in a small product category, Resonance Technology wanted product names that refulected the cutting edge technology incorporated in their products an their ability to take some of the feart and manoteny out of the intimidating MRI exam.

    HealthFlash provided upbeat descriptive names for the product and also developed a product tag line that highlighted the dual benefits of the system – to increase patient satisfaction and make exams more profitable for imaging center, which can use the technology to distinguish their center to attract more patients and repeat exams.