Background:

When IT data is stored in a vendor’s proprietary format, the enterprise often loses true control and ownership of their information. With its cloud-based storage solutions for the medical imaging industry, SourceHOV allows users to retain control of their data. As they expanded their product line, the company wanted to emphasize this in their branding and asked HealthFlash to provide a strong slogan.

The resulting short three-part branding element conveys the imaging process in a nutshell – acquire a medical image, store it with the SourceHOV TAP program and maintain ownership – forever , if desired.