Zeiss : Product Slogan

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Project Description

Powerful. Immediate. Precise.

For an innovative radiotherapy system that delivers treatment during surgery that had to consider FDA issues with
any claims of product benefits.

Background:

Karl Zeiss, well known in the the scientific product arena, sought a sought an impactful message for its innovative new radiation therapy system. At the same time, this message could not overstate the product benefits in an FDA-sensitive arena.

HealthFlash created a strong but appropriately conservative slogan that highlight the products benefits without over-promising results.