Project Description

Powerful. Immediate. Precise.

For an innovative radiotherapy system that delivers treatment during surgery that had to consider FDA issues with
any claims of product benefits.


Karl Zeiss, well known in the the scientific product arena, sought a sought an impactful message for its innovative new radiation therapy system. At the same time, this message could not overstate the product benefits in an FDA-sensitive arena.

HealthFlash created a strong but appropriately conservative slogan that highlight the products benefits without over-promising results.