At HealthFlash Marketing Communications, the people who pitch your business manage your business day-in and day-out. Agency leadership is an integral part of every account. Individually, we bring each bring diverse interests and professional marketing backgrounds to every account – food, fashion, film making, ballet, home design. Collectively, we combine decades of healthcare experience with a diverse creative perspective.
President & Creative Director
Jeanne-Marie Phillips, founder and president of HealthFlash Marketing, is a public relations and marketing communications expert with more than 25 years of experience. Her award-winning campaigns combine a full range of attention-generating and revenue-building techniques.
Both strategic and tactical, Ms. Phillips is a highly experienced program development specialist and journalist, who has managed campaigns for dozens of companies in the general healthcare, medical equipment and IT fields. As head of HealthFlash, she has leveraged sophisticated communications and promotional techniques to help clients successfully build market share and revenues, establishing them as industry leaders or positioning them for sale.
Jeanne-Marie Phillips leads the strategy and program development for every account, provides in-depth writing services and acts as a key client contact, assisted by a diverse and experienced full-service account team. In this role, she has interviewed medical experts from around the world about breaking healthcare technologies and written in-depth articles that have appeared in wide-ranging publications, helping to generate strong visibility for clients. She attends over a dozen major medical meetings every year to keep abreast of developments in the field.
Prior to launching her firm under the name of Jeanne-Marie Phillips Communications in New York City in 1986, Ms. Phillips held management positions with a range of well-known New York City marketing communications firms, including Hill and Knowlton, Rowland Company and Porter Nouvelli. In these positions, she managed diverse accounts in the healthcare, general consumer and business-to-business arenas and today brings a far-reaching experience and vision to meeting the needs of every client.
Jeanne-Marie Phillips has held a variety of workshops and is a frequent lecturer on marketing communications. She is author of a monthly column in a major industry publication exploring healthcare technology trends.
Jeanne-Marie Phillips is a graduate of Cornell University, where she studied English and biology.
Partner & Art Director
John Olenyik’s career as an art director and graphic designer spans more than 20 years. His diverse background includes advertising, marketing, promotions and editorial design. Over the years, John has played a leading role on the creative teams of major advertising and marketing agencies as well as fortune 500 corporations, where his clients included Smirnoff, Moet & Chandon, Perrier, Mastercard, ShowTime Networks Sony, Spin magazine as well as a broad range of medical and healthcare companies.
For the past seven years, he has contributed his creative vision and finely honed graphic skills to a wide range of HealthFlash Marketing graphic and digital design projects.
Earlier in his career, John Olenik taught college level advertising and graphic design at the School of Visual Arts in New York City and the City University of New York. His professional work has garnered awards from the Society of Publication Designers, Cooper Hewett Museum, Print Magazine and Broadcast Design Associations, and the Cable Television Association of Marketers.
John is also a fine artist whose paintings have been exhibited in numerous galleries. He holds a BA degrees in graphic design/marketing and in architecture from Cooper Union.
Digital Marketing and Web Development Specialist
Rebekah Wortman has delivered effective integrated communications, search engine optimization (SEO) and internet marketing strategies to clients in multiple industries for more than 15 years, with extensive experience in healthcare.
After launching her career in corporate communications, Ms. Wortman worked closely with Georgia state lobbyists and legislators on key issues, including development of sustainable economic growth for the City of Atlanta. To further these goals, her growing interest in emerging media and communications channels led her to cultivate in-depth knowledge of the inherent power of combining traditional communications best practices with new media channels.
Learning the art of SEO before it became a fad, she spent years analyzing the logic and methodology behind the major search engines, their ranking methods and their ancillary services, including analytics, pay-per-click advertising and more. She also has proficiency in implementing and managing a full range of email and content management and distribution systems that move prospects down the sales funnel, using the website and CRM as information hubs. Ms. Wortman is also an experienced website developer on multiple platforms.
Rebekah Wortman holds a BA in mass communications and political science from the University of Georgia. In addition to serving corporate clients worldwide, she provides pro bono digital communications support to multiple non-profit organizations.
Molly McDougall has been a highly valued member of the HealthFlash team for more than 10 years. She plays a key role in client relations, public relations media outreach, social media and advertising placement. During her long tenure with HealthFlash, she has developed a finely honed healthcare expertise, serving a variety of clients in health IT and medical medical devices and developing a first-name rapport with key industry press.
Ms. McDougall also writes, edits, and distributes press releases, feature articles, and white papers. She researches media contacts and and develops distribution systems tailored to client needs. Very little leaves HealthFlash without having been reviewed by her eagle eye for details.
Through her work with long-term HealthFlash client The American Society of Breast Surgeons, she also has developed relationships with major consumer press and leveraged them to secure widespread coverage of the Society as well as other clients.
Molly McDougall graduated with honors and from the University of Notre Dame with a degree in marketing.
Director of Marketing Strategy
Judy Franke has 15 years of experience in corporate marketing, public relations and communications, with more than seven years in healthcare IT. She is skilled in managing the full spectrum of marketing communications across multiple platforms from planning through implementation. Judy works closely with executives to craft effective messaging and strategic marketing initiatives and with sales teams to boost performance through competitive positioning, influential product collateral and robust multi-channel marketing campaigns. In addition to healthcare, she has worked for companies providing engineering, M&A and management consulting services in the U.S. and abroad.
She earned a Bachelor’s degree with Distinction in English and Economics and a Master’s degree in Information Management and Technology from the University of Michigan in Ann Arbor. She is a member of the Women’s Healthcare Executive Network.