At HealthFlash, the Term Newbie Doesn’t Apply

At HealthFlash Marketing Communications, the people who pitch your business manage your business day-in and day-out.  Agency leadership is an integral part of every account.   Individually, we bring each bring diverse interests  and professional marketing backgrounds to every account –  food, fashion, film making,  ballet, home design.  Collectively, we combine decades of healthcare experience with a diverse creative perspective.

Jeanne-Marie Phillips

President and Creative Director

Jeanne-Marie Phillips, founder and president of HealthFlash Marketing, is a public relations and marketing communications expert with more than 25 years of
experience. Her award-winning campaigns combine a full range of attention-generating and revenue-building techniques.

Both strategic and tactical, Ms. Phillips is a highly experienced program development specialist and journalist, who has managed campaigns for dozens of companies in the general healthcare, medical equipment and IT fields. As head of HealthFlash, she has leveraged sophisticated communications and promotional techniques to help clients successfully build market share and revenues, establishing them as industry leaders or positioning them for sale.

Jeanne-Marie Phillips leads the strategy and program development for every account, provides in-depth writing services and acts as a key client contact, assisted by a diverse and experienced full-service account team. In this role, she has interviewed medical experts from around the world about breaking healthcare technologies and written in-depth articles that have appeared in wide-ranging publications, helping to generate strong visibility for clients. She attends over a dozen major medical meetings every year to keep abreast of developments in the field.

Prior to launching her firm under the name of Jeanne-Marie Phillips Communications in New York City in 1986, Ms. Phillips held management positions with a range of well-known New York City marketing communications firms, including Hill and Knowlton, Rowland Company and Porter Nouvelli. In these positions, she managed diverse accounts in the healthcare, general consumer and business-to-business arenas and today brings a far-reaching experience and vision to meeting the needs of every client.

Jeanne-Marie Phillips has held a variety of workshops and is a frequent lecturer on marketing communications. She is author of a monthly column in a major industry publication exploring healthcare technology trends.

Jeanne-Marie Phillips is a graduate of Cornell University, where she studied English and biology.

Judy Franke

Director of Marketing Strategy

Judy Franke has 15 years of experience in corporate marketing, public relations and communications, with more than seven years in healthcare IT.  She is skilled in managing the full spectrum of marketing communications across multiple platforms from planning through implementation. Judy works closely with executives to craft effective messaging and strategic marketing initiatives and with sales teams to boost performance through competitive positioning, influential product collateral and robust multi-channel marketing campaigns.  In addition to healthcare,  she has worked for companies providing engineering, M&A and management consulting services in the U.S. and abroad.

She earned a Bachelor’s degree with Distinction in English and Economics and a Master’s degree in Information Management and Technology from the University of Michigan in Ann Arbor.  She is a member of the Women’s Healthcare Executive Network.

Alison Mark

Director of Media Relations

Alison Mark has held public relations leadership positions for more than 15 years, managing media campaigns, creating strategic plans, and organizing speaking engagements and conferences. Ms. Mark honed her public relations skills after spending several years as a writer and field producer in broadcast news with CNN, New York.

Ms. Mark brings to HealthFlash excellent media relationships cultivated over her many years of experience in public relations and broadcast journalism. Her news background provides strong insight into the development of topical news stories for clients to pitch to editors and producers. She has been recognized with awards for her public relations editorial achievements.

Prior to joining the HealthFlash team, Ms. Mark held senior positions with major public relations firms, from G.S. Schwartz & Co. to Kjellberg Communications.  While at Marina Maher Communications, she worked with both national and international media to create high media visibility for a newly reintroduced product. Her efforts contributed greatly to the firm’s expanded relationship with this large account.

Ms. Mark graduated from UCL.A with a degree in political science with honors.

Molly McDougall

Account Supervisor

Molly McDougall has been a highly valued member of  the HealthFlash team for more than 10 years. She plays a key role in client relations, public relations media outreach, social media  and advertising placement.  During her long tenure with HealthFlash, she has developed a finely honed healthcare expertise, serving a variety of clients in health IT and medical medical devices  and developing a first-name rapport with key industry press.

Ms. McDougall also writes, edits, and distributes press releases, feature articles, and white papers.  She researches media contacts and  and develops  distribution systems tailored to client needs. Very little leaves HealthFlash without having been reviewed by her eagle eye for details.

Through her work with long-term HealthFlash client The American Society of Breast Surgeons, she also has developed relationships with major consumer press and leveraged them to secure widespread coverage of the Society as well as other clients.

Molly McDougall graduated with honors and from the University of Notre Dame with a degree in marketing.

Steven Washer

Director of Content Marketing

Steven Washer is an internationally recognized expert on content marketing and story-telling as a strategic platform to achieve wide-ranging corporate and marketing goals. Steve partners with the HealthFlash creative team to help clients achieve success through competitive positioning and multi-channel digital outreach.

By harnessing the power of social media, email marketing and digital advertising, Steve helps companies to build prospect lists and fill their sales funnels using a range of leading edge content systems, including the Content Carousel, a proprietary tool that builds power and momentum through repeated use. With decades of video experience, Steve also brings the power of this highly engaging medium to HealthFlash client campaigns.

For 10 years. Steve has also been president of Visible Authority, where he helps companies build market share and reach challenging strategic goals through an ever-expanding repertoire of digital and traditional marketing  tools, most prominently video.  Steve’s success in working with companies from start-ups to multi-nationals comes from his ability to personalize content to forge meaningful  human connections, creating an high value relationships between company and client.

John Olenyik

Graphic Designer

John Olenyik’s career as an art director and graphic designer spans more than 20 years. His diverse background includes advertising, marketing, promotions and editorial design. Over the years, John has played a leading role on the creative teams of major advertising and marketing agencies as well as fortune 500 corporations, where his clients included Smirnoff, Moet & Chandon, Perrier, Mastercard, ShowTime Networks Sony, Spin magazine as well as a broad range of medical and healthcare companies.

For the past seven years, he has contributed his creative vision and finely honed graphic skills to a wide range of HealthFlash Marketing graphic and digital design projects.

Earlier in his career, John Olenik taught college level advertising and graphic design at the School of Visual Arts in New York City and the City University of New York.  His professional work has garnered awards from the Society of Publication Designers, Cooper Hewett Museum, Print Magazine and Broadcast Design Associations, and the Cable Television Association of Marketers.

John is also a fine artist whose paintings have been exhibited in numerous galleries.  He holds a BA degrees in graphic design/marketing and in architecture from Cooper Union.