Project Description

Realizing the True Power of PACS . . . RealTime Image

For an up-and-coming digital image management PACS vendor – RealTimeImage – that wished to emphasize its
name generate recognition in the marketplace.

RealTimeImage, a newcomer to the healthcare IT software field, wanted a slogan that would enhance name recognition. HealthFlash created a branding element that emphasized the name, while positioning the company as in the vanguard of technology.

The slogan also crated a platform for emphasizing positive attributes of the product such as real speed, real versatility and real value which was carried out in an advertising campaign.